Our story
From the lab to the lens
Ashlure started with two people and one shared obsession with glow. One of us is a chemical engineer who loves building formulas. The other is a beauty model who has spent years in front of the camera and is our resident Queen of Lip Combos.
We make the products we actually reach for — starting with the It Girl Glow Oil and our signature liner-and-gloss lip combos — in small batches.
Glow first
Everything we make is about how you look and feel when the light hits: glossy skin, juicy lips, main-character energy.
Straight talk
We don't pile on buzzwords. If we can't back a claim up, we don't make it. Want to see what's in a product? Just ask.
Real people
Call us and you'll reach the team behind the brand — for shade matching, gifting help or any question at all.
Start with our signature oil
Shop It Girl Glow OilTalk to a real person
Not sure which shade or oil is you?
Call us for shade matching, ingredient questions, gifting help or to place an order by phone.