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The signature Ashlure oil

It Girl Glow Oil

A glossy, luminous-looking sheen for shoulders, collarbones and legs. Golden hour, on demand.

Questions? Call (888) 509-8502
It Girl Glow Oil in an amber pump bottle with the gold Ashlure label

Shop the glow

How to wear it

That glow is the whole point

Our signature oil. It Girl Glow Oil is designed to give skin a glossy, luminous-looking sheen that looks as good in golden hour as it does under the flash.

  1. 1Pump a small amount into your palms and warm it between your hands.
  2. 2Smooth over clean, dry skin — shoulders, collarbones, arms and legs.
  3. 3Add more where you want extra shine. Give it a minute to settle before getting dressed.

It Girl Glow Oil

$28

1

From the Queen of Lip Combos

Lined, glossed, done

A liner and gloss made to be worn together. Any 3 lip combos for $55.

Shop all lips
Ashlure editorial portrait: model laughing in the sunlight

Our story

A chemical engineer and a model walk into a lab…

Ashlure is a two-person obsession: one of us builds formulas, the other has spent years in front of the camera and is our resident Queen of Lip Combos. We make the products we actually reach for, in small batches, and we only say what we can stand behind.

Read our story

Coming soon from the Glow Lab

What we’re making next

10 new Ashlure products in the works. Join the Glow List to hear first.

See all 10
Illustration of Ashlure Golden Hour Glow Stick; final product not yet photographedComing soonIllustration

Golden Hour Glow Stick

A shimmering balm stick to tap onto shoulders and collarbones.

Get notified at launch
Illustration of Ashlure Cloud Body Butter; final product not yet photographedComing soonIllustration

Cloud Body Butter

A whipped body butter with a cloud-soft texture.

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Illustration of Ashlure Glow Lip Scrub; final product not yet photographedComing soonIllustration

Glow Lip Scrub

A sugar lip scrub to prep lips for your favorite combo.

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Illustration of Ashlure It Girl Perfume Oil; final product not yet photographedComing soonIllustration

It Girl Perfume Oil

The Ashlure signature scent in a rollerball perfume oil.

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The Glow List

First to know when something new glows

New shades, restocks and how-to-wear ideas. No spam; unsubscribe any time.


Talk to a real person

Not sure which shade or oil is you?

Call us for shade matching, ingredient questions, gifting help or to place an order by phone.

(888) 509-8502